Plain-language writing on payouts, benchmarks and the rules of affiliate work.

No hype, no jargon walls. Practical explainers from the people who run payments, data and compliance at Adsectra — written for creators, publishers and advertisers who want to actually understand how the money moves.

FeaturedPayouts

Cookie windows explained: why the same click pays differently across networks

A 7-day window on one network and a 30-day window on another can turn the exact same sale into two very different payouts. Here's what a cookie window actually is, why they vary, and how Adsectra reconciles them into one balance.

Mara Voss·7 min read·2 September 2026

Latest articles

AllPayoutsBenchmarksCompliance

Benchmarks

What creators actually earn per thousand followers, by platform and vertical

We pulled anonymised earnings from thousands of Adsectra creators to answer the question everyone asks: what is a follower actually worth?

Devin Aluko·9 min

Compliance

Disclosure rules for affiliate links in the EU and US, in plain language

#ad, # gifted, the FTC and the EU's rules — what you must say, where you must say it, and the small mistakes that cause big problems.

Priya Chandran·8 min

Payouts

Cookie windows explained: why the same click pays differently across networks

The single most misunderstood number in affiliate marketing, and how we reconcile all of them for you.

Mara Voss·7 min

One email a month. Only when it's worth it.

New explainers, benchmark drops and the rule changes that affect your payouts — sent the day they go live, never more than once a month.